FLORIDA
By En USA news
Communication that sells without pressuring: Realtors strengthen their leadership with the TCAA
Broward, Florida. — In an increasingly competitive real estate market, where the difference lies not always in the inventory but in the way of communicating, the ability to convey confidence, clarity, and security has become a decisive factor for professional success.
The meeting was recently held in Brickell as part of specialized training for realtors of the Domus Brickell Park project. This experience is now being envisioned as a training resource for the Broward County real estate sector. During the session, participants took part in an Applied Assertive Communication Workshop (ACTW) specifically designed to address real-world challenges in the industry.
The workshop was led by Miguel Moisés Gómez, a communications consultant, former university professor and creator of the TCAA methodology, with more than 25 years of experience in media, performing arts and professional training in the United States and Latin America.
Communication, emotion and credibility: keys for realtors
Unlike traditional training focused solely on sales techniques, the TCAA methodology for realtors works on factors that usually define the success (or failure) of a negotiation: emotional management, clarity of message, confidence when speaking, and coherence between what is said and what is conveyed with the body and voice.
Many professionals in the industry possess knowledge and experience, but they face communication blocks—sometimes invisible—that impact their performance: nervousness when speaking, difficulty setting boundaries, over-explanation, fear of creating conflict or losing the client. This methodology addresses precisely these patterns, helping realtors communicate from a more conscious, assertive, and empathetic place.
During the workshop, participants worked on real-life situations from the day-to-day real estate business, including:
Handling demanding or emotionally tense clients.
Presenting properties with authority and empathy.
Responding to objections without confrontation.
Strengthening professional presence in front of clients, colleagues and work teams.
“The realtor doesn’t just sell properties; he sells trust. And trust is communicated,” Gómez explained during the event.
An applied, not theoretical, methodology
The TCAA is entirely practical. It integrates mind, voice, body, and message, and allows participants to identify communication blocks—often unconscious—and turn them into resources to enhance their professional performance.
Beyond teaching rigid formulas or pre-prepared speeches, the workshop helps professionals communicate from a more confident, clear, and authentic place, aligning thought, emotion, and action. The tools developed can be immediately applied in client meetings, property presentations, team meetings, and closing processes.
The TCAA approach is to promote greater confidence in communication, more clarity in key conversations, and better emotional management in high-pressure contexts.
More than a workshop: a process of communication support
One of the distinctive elements of TCAA is that it is not presented as an isolated experience, but as a process of communicative growth, adaptable to the needs of each person or group.
For this reason, the program also includes diagnostic workshops designed to help participants gain a clear understanding of their professional communication, identify recurring patterns, and decide—with practical and concrete information—whether they wish to pursue more in-depth training. In these workshops, participants receive a practical assessment of their communication style and an initial guide to priority areas for improvement.
A methodology with community and professional reach
Over the past few years, this methodology has been applied in corporate, business, community and individual (1 to 1) settings, aimed at diverse audiences: professionals, entrepreneurs, work teams and families.
Its comprehensive approach strengthens interpersonal, professional, work and human communication, improving relationships, leadership and decision-making.
The methodology and its results have been reviewed in various media outlets, both in print and in audiovisual spaces (radio and television), consolidating the Applied Assertive Communication Workshops as a training proposal with real impact and continuity over time.
Workshops available for the Broward community
Following the success of this experience, the TCAA for realtors is now available to the Broward community in various formats:
Private workshops, aimed at professionals who wish to work individually and personally.
Corporate or business workshops, designed for real estate offices, sales teams or associations of realtors seeking to strengthen their internal and external communication.
The training programs are tailored to the specific needs of each group and are designed to improve business results as well as enhance leadership, credibility, and the quality of professional communication.
About the facilitator
Miguel Moisés Gómez holds a degree in Social Communication, is a former university professor, a professional actor, and a trainer in assertive communication and stage presence. He has developed workshops and training programs in Florida, New York, Los Angeles, and other cities in the United States, aimed at professionals, entrepreneurs, artists, and leaders.
Contact and information
Those interested in learning more about Applied Assertive Communication (AAC) workshops for realtors, as well as participating in diagnostic workshops, can request information through En USA News or directly from the facilitator.
Direct contact:
@miguelgomez_oficial
