"Between quotation marks"

by Ernesto Morales

ADVERTISING

Do you feel that the avalanche of misinformation from some media is obstructing your ability to reason? Do you consider the bombardment of advertising that you constantly receive from television channels, radio stations, newspapers, magazines, social networks and others inappropriate, as if they were part of an operation designed by manipulators to confuse you? 
You may be right! 
In both cases, you may be the victim of what some analysts call "informative bullying", which is nothing more than a deceptive propaganda strategy, designed to tilt the opinion of the majority of the unsuspecting, both to wrong decisions regarding reality in which they live, as well as the points of view that are convenient only to those who promote them for their benefit.
False advertising thrives on the combination formed by the ignorance of many people on certain issues, and the hunger for information they have due to unfounded fears that have been introduced into their minds in large doses regarding the future. It also feeds on rumors spread in the environment in which they live and other matters to which they give relative importance, sustained precisely by the demagogic propaganda that they consume through the media, without realizing that they are being subtly manipulated. And we watch with misgivings and sadness as young people and senior citizens fall dragged with absurd arguments and tricks down slippery slopes towards the abysses of primary intelligence.     
Getting to the point, for example, politicians in all countries and times have developed their campaign strategies always supported by the money of donors who, for some reason -very rarely explained, by the way- sympathize with their performance, but sometimes those who at some future time will be held accountable. For this symbiosis of interests, they weave hoaxes linked to the common benefit of both -donors and candidates- and, if in their advertising frenzy they have managed to ingratiate themselves with an overwhelming majority, they may return their sympathy with their vote._cc781905-5cde-3194- bb3b-136bad5cf58d_
This, without taking into account the fear that publicity introduces into the minds of those who oppose their theories, with which they drag less informed sympathizers. Like the fable of the "Shepherd boy and the sheep" incessantly repeating the phrase: "here comes the wolf, here comes the wolf!", to try to exercise dominance over the villagers in the area who believed the lie and ran to help him while the shepherd boy laughed at them. The subsequent moral is that when the wolf really approaches, everyone is chastened by the mockery they were subjected to and no one pays attention to the danger involved in the cries of the shepherd boy... then the wolf feasts on sheep._cc781905-5cde -3194-bb3b-136bad5cf58d_
It is the typical case of the reactions of mediocre people in certain circles: neighborhoods, institutions, clubs, and other affiliations. Let us remember that the scourge of mediocrity never allows many who are active in these conglomerates to act on their own initiative; they always have to be guided and spurred on by third parties, as if they were sitting in a garden hammock and needed someone to give them a push from behind to get them moving, according to the whims and whims of the moment. A whole spoiling of foolish children given to tantrums.
All this is produced thanks to the phenomenon implanted in people's minds due to repetition, a phenomenon that has been studied by experts, and which is summarized in the Anglo concept carried and brought by the majority and analyzed by specialists: "face recognition". ”; that is, “facial recognition”. Which is translated with the following explanation: The people who appear on television, movies, newspapers, magazines and the Internet, continuously, as well as those who are constantly heard on the radio, achieve an impact on the psyche of the audience or the general public, to such an extent that their minds transform said impact into empathy and, therefore, they will sympathize with the person who is the object of the transmissions. 
This explains why campaign donations -in the case of politicians- are so important for candidates: "The more money, the more possibility of advertising to accentuate "facial recognition" and, therefore, the more likely to win the election for which you are running.”
The previous example also illustrates what occurs in other scenarios, such as that of certain religious congregations: the excessive millennial publicity that has pontificated dogmas about the existence of foolish entities, devoid of evidence regarding their origins, arouses the curiosity of the less oriented , educated and informed. Imagination has no limits. However, reality is far from such assumptions and cloying reproductions. 
Science and technology, in their dizzying and accurate performances, have managed to defuse the lies of ridiculous theories that have been hacked to exhaustion for centuries. As in the moral of another children's story: “the wolf will always be bad if we only listen to Little Red Riding Hood”. All people have the right to compare theories and practical results so that we can reach our own conclusions. There is nothing wrong with that, simply cultivating our intellect to improve our decision-making as we walk through life.  
The uninterrupted repetition of slogans or mottos is penetrating the brains where there is an existential vacuum that has not been adequately cultivated, and we are obliged to insert the appropriate knowledge to face the disproportionate assault that they are subjected to daily in all public spheres._cc781905 -5cde-3194-bb3b-136bad5cf58d_
The above is similar to what originates in the minds of children regarding Santa Claus. A load of fantasies repeated ad nauseam by parents and relatives, manage to create an image in the innocent children's psyches, which causes them, in the end, to be induced to write a "letter" -asking for gifts-, with the argument suggested by their parents. parents that they have behaved well and have gotten good grades -although this is not entirely true- and that they go to bed early so as not to interrupt the arrival of the characters enthusiastically described by their parents.
In short, believing what third parties tell us, without proven evidence, is a mistake, whoever it comes from and where it comes from. It is entering a dystopian scenario without any kind of precaution. We must make sure of everything before taking a step, even before expressing an opinion, however simple it may seem. A false step can make us fall, and an opinion taken out of context because it is based on uncorroborated information can lead us to ridicule, in the best of cases. Life is too short to blindly trust anyone who reiterates hypotheses that no one has been able to conclusively prove, therefore, always check what they tell you, base it on your analytical skills, your experiences and your knowledge, learned in the heat of the fact exist. 
After all, "Good luck and Merry Christmas!"