In an environment where many media outlets have disappeared or migrated completely to the digital world, for a local community newspaper to reach 24 years of circulation represents perseverance, commitment, and relevance. Enduring almost a quarter of a century demonstrates:

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• Community Trust: It has been a reliable source of local, accessible, and useful information.

• Adaptation: We have evolved with the times, integrating technological changes without losing our essence.

• Cultural and social connection: We have shared and accompanied the community's history, witnessing its achievements, challenges, and transformations.

• Resilience: We have survived economic crises, changes and transformations in media consumption habits.

 

These 24 years not only celebrate the past, but also reaffirm the importance of local media as pillars of democracy, identity, and social cohesion.

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In the USA, it's a print and digital newspaper that combines technology with its traditional style. From its beginnings, it has been a media outlet focused on and dedicated to Broward County, which now includes 31 cities and a Hispanic population of approximately 672,000.

 

We want to write about valuable people in our community with relevant roles that inspire others along the way.

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There are many stories to tell, as well as readers who value authenticity.

 

For our 25th anniversary in June 2026, we want to strengthen our connection with the community. We have some strategic and festive ideas we can implement for the coming year.

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📣 1. Special Editions

• Retro-edition: Publish an edition with highlights from the newspaper's first year, comparing them with the current situation.

• Community Leader Profile: Highlighting individuals or businesses that have grown alongside the community over the past 25 years.

• Visual timeline of the newspaper from its founding to the present day.

 

🎉 2. Activations and Events

• Community event or festival: Organize a local fair, talk, or reader gathering, with music, culture, and sponsorship.

• Readers' Contest: Award prizes to those who share the best stories related to the newspaper.

• Free workshops or talks: We are already promoting Assertive Communication workshops in our Broward County, and are seeking sponsorships for these workshops.

 

💡 3. Promotions and alliances

• Partnerships with local businesses: Discounts or promotions for those who present a copy of the newspaper.

• Founding Subscriber Campaign: Incentivize subscriptions with special benefits.

• Our newspaper has already formed an alliance with assertive communication expert Miguel Moisés Gómez to continue teaching the workshops.

 

📱 4. Digital strengthening

• Social media campaign: “25 years will be 25 stories,” sharing memories.

• Testimonial videos: From founders, readers, journalists, and advertisers.

• Special section on the website dedicated to the anniversary.

 

❤️ 5. Reinforce commitment

• Forward-thinking publishers: We will strengthen the media's mission and its importance as a community voice.

• Reader surveys: To find out what readers want to see in the future of the newspaper.