Held at the Broward Convention Center
Visit Fort Lauderdale launches its campaign
for international promotion
“Everyone under the Sun”
Visit Fort Lauderdale, the marketing organization that promotes tourism for Greater Fort Lauderdale and Broward County globally, unveiled its vibrant new “Everyone Under the Sun” comprehensive brand communications campaign during the annual marketing luncheon held at the Fort Lauderdale and Broward Convention Centers.
The event brought together hundreds of community and hospitality industry leaders who got their first look at the details of this provocative and positive campaign that highlights Greater Fort Lauderdale as one of the most diverse and inclusive destinations in the world.
With a truly welcoming atmosphere and a commitment to inclusion, Visit Fort Lauderdale goes beyond the ordinary while reflecting what truly makes our community great – its people and diverse offerings. According to Stacy Ritter, President and CEO of Visit Lauderdale, Greater Fort Lauderdale's diversity is its strength, and they are proud to tell this story to the world.
This marketing campaign also stars local talent, including people with disabilities, members of the LGBT community, residents of all ages and ethnic identities, and everyone who is at the heart of what makes Greater Fort Lauderdale a destination and a uniquely inclusive place that we are fortunate to call home.