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EDITORIAL

By Judith Crocker

The positive aspects of living in Broward,  a growing county with its  cultural diversity and labor wealth

1. Population growth and cultural diversity

  • Projections indicate that the county's population will continue to grow: by 2030 it is estimated to reach approximately 2.08 million people.  

  • Broward is an increasingly diverse community, which generates a multicultural workforce, varied consumer markets, and opportunities for innovation in services for different audiences.

  • This combination is a great ally for entrepreneurs, real estate agents, insurers, and local businesses targeting diverse segments.

2. A solid economy with strategic sectors

The county is part of the South Florida metropolitan area, which has a significant GDP. For example, Broward is estimated to contribute tens of billions to the regional GDP. 

  • The tourism, logistics, international trade, light technology, and real estate sectors will continue to be important drivers.

3. Long-term infrastructure and transport planning

  • The Broward County Transit (BCT) public mobility plan includes transportation network improvements for the immediate future, strengthening urban and inter-municipal connectivity. 

  • The plan for electric vehicles, public chargers, and sustainable transport is also under development. 

  • This benefits the real estate sector (better access = higher value), the automotive business (hybrid/electric vehicles or shared mobility) and innovative financing.

4. Resilience and the environment as a competitive advantage

The county recognizes future risks such as rising sea levels, flooding, extreme heat, and is working on a "County Resilience Plan" to protect homes, businesses, and infrastructure. 

  • This positions Broward as a community that not only expects change, but prepares for it - a major selling point for investors, families, and businesses seeking future stability.

5. Entrepreneurial ecosystem and community strategic vision

  • The strategic plan called Six Pillars Broward (until 2030) identifies pillars such as talent, innovation, infrastructure, quality of life and competitiveness to guide local development.

In summary: Broward County is poised for a very positive future in the short to medium term. The combination of population growth, diversity, a thriving economy, improved infrastructure, and strategic planning creates a favorable environment for businesses, content, investment, and specialized services.

 

What will Broward look like specifically in the next 3-5 years?

  • More revitalized neighborhoods, with new construction that incorporates sustainability criteria, lower energy consumption, and better flood protection.

  • Greater presence of startups, coworking spaces, and accelerators that take advantage of diversity, bilingual talent (Spanish/English), and the strategic location of South Florida.

  • Improved public transport + electric vehicle network + charging infrastructure - this will make mobility within the county smoother, which will positively impact the real estate market by expanding "attractive" areas.

  • Real estate markets are expanding into previously undervalued areas, thanks to infrastructure investment and Florida's attractiveness to immigrants.

  • Service businesses (insurance, loans, used cars) that benefit from the arrival of new residents, a growing population of professional workers, and increased demand for tailored solutions (e.g., bilingual insurance, alternative financing).

  • A community more aware of its vulnerability to climate change, which stimulates innovations in residential insurance, home improvements, and the valuation of "resilient" properties.

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